The decision for you to take is to either go for optimisation, what to ensure that you would be able to go for any other sort of publicity in which your website can actually be visible to a lot of people. There are a lot of such websites that can provide you with the necessary kind of services, and in such a mode, you would be able to find that there are a lot of people that can bring about the necessary amount of relief about getting the best possible rankings. Contrary to popular beliefs, going for search engine optimisation is a very good technique, but it would take a lot of time for you to get the desired results.
If you like going for white hat techniques and it would be a good idea for you to ensure that you go for such engine optimisation. Whatever you do, never go for black hat techniques on the money earning website that you have bought. This would result in permanent ban, and you would lose a lot of your revenue, which you may not be able to get back on any other endeavor.